Haan Haan Mein Crazy Hoon!

Haan Haan Mein Crazy Hoon

Haan Haan Mein Crazy Hoon

Crazy Crazy Crazy 

kisi ko smile dena

Kisi ko khush ker jana

Agar yeh Sab Crazy hai toh

Haan Mein Crazy Hoon

Haan Haan Mein Crazy Hoon.

Kisi ka din bana na

khushi yunhi lutana

Agar yeh sab crazy hai toh

Haan Mein Crazy Hoon

Yes,I am crazy am crazy,crazy crazy.

Haan Haan mein Crazy Hoon. 

Okay I'm not bored in life nor did Coke hire me as their marketing manager. But I have to admit, this advertisement rather the Haan Haan Mein Crazy Hoon Coke jingle has managed to create the catchy impact on the masses. I'm traveling in a train, I hear this 40 something lady next to me Chanting Haan Haan Mein Crazy Hoon. My friend tells me this interesting bit about the conference, in the mid lapse, the senior executive officer starts signing Haan Haan Crazy Hoon. (No kidding) I get into the elevator every other day to hear the liftman signing the same. Moving around my society compound I see a bunch of kids jumping around singing and dancing around to the tunes of the same song. 

It's fasicnating to see the symphonic impact created by one mere advertisement title song on the masses belonging to different age groups. The youth in the country was supposed to be their desired target audience but the song managed to succeed to a great horizon reaching out to a 5 year old and a 40 year old. Accept it or not,The Meaningless lyrics,Portarying onself as Too Good to be true has managed to capture everyone and it has rather become a local anthem . 

Looking at the actual purpose of the advertisement and it's impact. Since 2009,Coke has been trying to create an emotional connect associated with their product through their Open Happiness Campaign suggesting Enjoy Life's simple pleasures. The Crazy for happiness campaign binds together different stories of people involved in random act of kindness. The first advertisement begins with a girl on a bicycle who gives a  hi five on the raised hand of strangers hailing a cab or an autorickshaw followed by a diner offering a coke bottle to to the doorman while leaving the restaurant. Similarly,a Santa is left with a coke bottle as a return gift for the christmas present and a young man feeds stray dogs indicating atypical instances of spreading happiness. The advertisement concludes with a rhetorical question stating- "Are you crazy enough to make the world happier?" Their Tag line is Khushiyaan Lutao, Crazy Kehlao.

Similarly,the Haan Haan Mein Crazy Hoon summer campaign involves the cast from Student of the year revolving around the same message indicating how the youth in the country is willing to do something for others.

                                                 

Although the entire campaign managed to leave an imprint on the masses (the credit precisely goes to the lyrics and background music) it didn't prove to be good enough for the brand when compared to the previous year's Ummed Wali Dhoop campaign. Alright I'm definitely not here from an analytical market study of the advertisement. My sincere apoligies to the people looking for some serious market research on this post. My only purpose of this post is to share my amusement pertaining to the popurality of this song.One song composed for the purpose of a brand campaign not only becomes a viral but it can be heard as every other person's ringtone,caller tune,bathroom tone(Okay the latter one doesn't exist,but no Wait it does,for a bathroom singer )  

After reading this post if you still don't feel Haan Haan Main Crazy Hoon. Please continue reading,I shall  definitely come up with a reasonable post soon or someday (When I succeed to). Till then bare with my blabbering.