Saturday, 27 April 2013

Just Not CUISINE


JUST NOT CUISIN

It's weekend and here's a subject without which my blog would be rather incomplete. As the topic clearly mentions it's CUISINE yes F-O-O-D. (trust me it's a natural response to the word). 
They say food,clothing and shelter are the basic necessities of life, I believe in a city like Mumbai,the latter two are more or less a luxury for each and every individual. But in the end, food comes to rescue for the basic survival in this Rich-Poor-Clean-Dusty-Bizarre-Reasonable city. To put in actual words, In Mumbai it's Roti Beyond Roti. In the end, most of the official, unofficial citizens manage to satiate their stomach through some or the other edible means,Be it 10 RupeesVadapav or 150 Rupees Burger!
No information about this post is advanced, it's rather an overview of things,things about and around food  which every Mumbaikar would know. It's just the identical relativity factor which is rather pleasant.

So here are what I call Food Fundas about Mumbai Food: 

  • If you didn't have hiccups,you definitely didn't have panipuri at the right place.
  • Just had a Spicy Chinese plate? You're definitely in Mumbai!   
  • JUST NOT THE RIGHT Pav Bhaji if you didn't spot 50 grams of butter on your plate.
  • 50 Panipuri's in a row? Well you're a true Mumbaikar 
  • If you aren't aware of the shoe-lace relation between the rains and bhajiya's you aren't a countryman.
  • If you haven't asked for an extra puri at the end of chaat marathon,you are probably new to the city.
  • If you still wonder what a cutting chai means,your citizenship needs to be ceased. 
In a city like Mumbai, Cuisine simply doesn't mean a combination of spices or a variety of flavors put together. Marked by a blend of cultural and religious beliefs. Just like any other aspect in the city, cuisine is also witnessed in diversified textures,tastes.Below is a list of outlets in the city influenced by similar factors (Because a few places just manage to leave a lasting impression) :

  1. Haji Ali juice centre








Well in the foodological (Food chronology) this place should probably appear in the end, but never mind it was the first one to appear in my head.Well What's so special about this place?  I would say it's location and history.  The juice centre is located at the busy intersection of what was the circle of Haji Ali, abutting the entrance of iconic Haji Ali Dargah. Like the mosque,the eatery too has it's faithful followers,it's been there since 1937! The cramped seating is hardly anyone's first choice though,as most order from the car or get a  take away. But whatsoever,the bottom line is it doesn't stop people traveling from great distances if only to sample the Fresh Strawberry cream.

 2. The Village










India's heart beats in it's villages and human palate in it's taste buds. (Okay,that didn't make much sense). To put it in simple words, nothing serves better than experiencing food in the authentic air of India's heart. The village is about experiencing food from Kashmir to kanyakumari.If you feel you're too caught up in this urban jungle,the village is an appropriate option to feel the swadeshi essence. The place is more about a personal experience than comprehension. And yes, If you're looking for the entertainment bit,it won't be a disappointment either. Entertainment in the tradtional sense of the word is characterized by desi Rajasthani moves and songs coupled with Kutchi Ghodi and Bhangra performances. The Sangeet Mandali keeps you glued. And yes,not to forget, the women love the chudiwali and mehendwali,good enough to please their soul.  
They're all over the place,so do consider visting the nearest outlet when you're in a desi mood.

3.Leopold Cafe

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Since 1871,Leopold Cafe! Nothing about this place is exotic or bizarre in particular,maybe it's crowded arena does the catch. But never the less,this place definitely deserves a visit. It won't be an overstatement to identify it as a traveller's instituion,the cafe is crowded  with visitors across the globe. The open dining area is a meteorological place to enjoy food varities ranging from Chinese, Indian,Subcontinental and if you're looking for a bawa wala khaana,it won't be a disappointment either, Irani dishes here are a treat to have.Well if you're a hardcore non vegetarian,the moghlai dishes are to die for,there's chicken,prawn and rice blended into a variety of flavors in a pulav. For an evening visit,this place serves just right during a weekend mood offering a beetower(three pints in a glass canister)     
   
4. Mucchad Paan Wala

  

 





What's so fascinating about a paan wala to be on my blog post [Yes, You need to be special enough to appear on this blog B-) ] So,anyway first and foremost Muchhad Pan Wala is India's First Paanwala on Web! Yes,You're welcome on knowing an important fact through this blog. Now what's more in the package? Well you can not only order your paan online but also customize it! They take bulk orders too! So when there's an Indian Wedding menu being set you know where to turn for the meal course end. So much obsession over food made me realize I missed out on the most important detail,the location. It's just at Breach Candy,Haji Ali right opposite St.Stephens Church. And the man behind this mouth watering variety of paan is Mr.Jaishankar Tiwari,a millionaire. The shop was originally established by his father Shyam Charan Tiwari about a 30 years. Along with Jaishankar Tiwari,the shop is managed by 3 of his brothers. The long moustache and the paan business is a family affair.
                                  
5.Cafe by the beach
 








So this place falls at Marine drive,the question again what's so special about this place? Well I would say the ambience,this place has an ambience to die for! As the name suggests it's a cafe by the beach.Isn't
that amazing enough? A perfect place for one those cinematic kind of dates. Just what you call  *Oh So Romatic!* (Oh. I'm not coming out of The Notebook or A walk to remember) Alright so moving on from it's ambience factor,in terms of food this place won't be a disappointment either.The chocolate Tsunami Shake is really a treat to your taste buds. If you fancy some Italian food, there's ravioli filled with tomatoes,pine nut and ricotta all coated with a creamy sauce. In all, the open setup,the sand on your feet,the music and the spaced out seating arrangement offers you privacy and somehow leave you with a euphoric feeling. 
  
It's weekend,if at all you happen to read bits of this post and consider it close to being prudent enough. Do pay a visit at some of these places. Have a Foodie Weekend! :D  

Sunday, 21 April 2013

Haan Haan Mein Crazy Hoon!

Haan Haan Mein Crazy Hoon

Haan Haan Mein Crazy Hoon
Crazy Crazy Crazy 
kisi ko smile dena
Kisi ko khush ker jana
Agar yeh Sab Crazy hai toh
Haan Mein Crazy Hoon
Haan Haan Mein Crazy Hoon.

Kisi ka din bana na
khushi yunhi lutana
Agar yeh sab crazy hai toh
Haan Mein Crazy Hoon

Yes,I am crazy am crazy,crazy crazy.
Haan Haan mein Crazy Hoon. 

Okay I'm not bored in life nor did Coke hire me as their marketing manager. But I have to admit, this advertisement rather the Haan Haan Mein Crazy Hoon Coke jingle has managed to create the catchy impact on the masses. I'm traveling in a train, I hear this 40 something lady next to me Chanting Haan Haan Mein Crazy Hoon. My friend tells me this interesting bit about the conference, in the mid lapse, the senior executive officer starts signing Haan Haan Crazy Hoon. (No kidding) I get into the elevator every other day to hear the liftman signing the same. Moving around my society compound I see a bunch of kids jumping around singing and dancing around to the tunes of the same song. 

It's fasicnating to see the symphonic impact created by one mere advertisement title song on the masses belonging to different age groups. The youth in the country was supposed to be their desired target audience but the song managed to succeed to a great horizon reaching out to a 5 year old and a 40 year old. Accept it or not,The Meaningless lyrics,Portarying onself as Too Good to be true has managed to capture everyone and it has rather become a local anthem . 

Looking at the actual purpose of the advertisement and it's impact. Since 2009,Coke has been trying to create an emotional connect associated with their product through their Open Happiness Campaign suggesting Enjoy Life's simple pleasures. The Crazy for happiness campaign binds together different stories of people involved in random act of kindness. The first advertisement begins with a girl on a bicycle who gives a  hi five on the raised hand of strangers hailing a cab or an autorickshaw followed by a diner offering a coke bottle to to the doorman while leaving the restaurant. Similarly,a Santa is left with a coke bottle as a return gift for the christmas present and a young man feeds stray dogs indicating atypical instances of spreading happiness. The advertisement concludes with a rhetorical question stating- "Are you crazy enough to make the world happier?" Their Tag line is Khushiyaan Lutao, Crazy Kehlao.


Similarly,the Haan Haan Mein Crazy Hoon summer campaign involves the cast from Student of the year revolving around the same message indicating how the youth in the country is willing to do something for others.
                                                 

Although the entire campaign managed to leave an imprint on the masses (the credit precisely goes to the lyrics and background music) it didn't prove to be good enough for the brand when compared to the previous year's Ummed Wali Dhoop campaign. Alright I'm definitely not here from an analytical market study of the advertisement. My sincere apoligies to the people looking for some serious market research on this post. My only purpose of this post is to share my amusement pertaining to the popurality of this song.One song composed for the purpose of a brand campaign not only becomes a viral but it can be heard as every other person's ringtone,caller tune,bathroom tone(Okay the latter one doesn't exist,but no Wait it does,for a bathroom singer )  

After reading this post if you still don't feel Haan Haan Main Crazy Hoon. Please continue reading,I shall  definitely come up with a reasonable post soon or someday (When I succeed to). Till then bare with my blabbering.